Module 2: Key Areas of Digital Transformation

• Customer Experience

• Competitive Advantage

• Leveraging Data

• Driving Innovation

• Creating Value

 

Module 3: Customer Networks Overview

• Viral Marketing Strategies

• Multi-Level Marketing Concepts

• Word of Mouth and Influencer Marketing

• Understanding the Marketing Funnel

Module 4: Digital Customer Behavior Insights

• Access Strategy

• Engagement Strategy

• Customization Strategy

Module 5: Exploring Platform Business Models

• Platform Overview and Importance

• Different Types of Platforms

• Mapping Platform Business Models

Module 6: Artificial Intelligence (AI) in Business

• Introduction to Artificial Intelligence

• Types of AI

• Machine Learning Fundamentals

• Practical Application of AI and ML in Business

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Module 7: Big Data in the Workplace

• Machine Learning Basics

• Tools for Managing Unstructured Data

• Value Templates for Big Data

Module 8: Business Innovation Through Experimentation

• Core Principles of Experimentation

• The Convergent Experimental Method

Module 9: Adapting Your Value Proposition

• Customer-Centricity Amid Rapid Change

• Adjusting to Shrinking Markets

• Concepts of Market Value

• Roadmap for Evolving Your Value Proposition

Module 10: Introduction to Disruptive Business Models

• Understanding Disruption

• Disruption in the Digital Age

• Key Features of Disruptive Business Models

• Disruption Theories Explained

Module 11: Strategies for Surviving Disruption

• Key Variables in Disruptive Business Models

• Creating a Disruptive Response Plan

• Effective Responses to Disruptive Challenges